iCount-USA, a partner company of iMetrix, markets and sells iCount systems for the North American market. The iCount founders bring over 15 years of Machine Vision and cinema industry experience. iCount provides a cost effective and novel approach of audience verification through application of machine Vision - computers that can see. iCount technology is primarily used in theatre auditorium for automatically recognizing and verifying the number of people from a picture of the audience. iCount interactive cinema recognizes the answers given by the audience through a picture of the audience gestures. Founded in 2005, iMetrix Technology develops, markets and sells products in Machine Vision Tehnologies. In addition to three pending patents for iCount technology, iMetrix has several patents in technology areas.